We can help. Our services help you grow your business in an increasingly fragmented world and an expanding number of marketing channels. We work with data and customer insights to focus investments and ensure the desired return while also deepening customer relationships. The result is an improved understanding of customer needs and behaviors that provides a foundation to drive brand planning, media strategy, and demand generation.
ELEMENTS OF MARKETING IMPACT
Build scalable commercial performance by shortening sales cycle, improving competencies, streamlining processes, and assessing new market potential.
With markets in constant flux, we develop insights that translate into actionable strategies and have a direct impact on growth. Our plans are grounded in primary research, secondary input, and data analytics, but with real world applications.
Traditional marketing approaches are now just table stakes and it is essential to develop plans that can translate into a customer-centric platform that anticipates the needs and delights of customers.
A company’s brand provides the ability to differentiate in a world of multiple options and build customer preference, price premiums, higher demand, and employee retention. We work with you to transform from a product-centric operation to a brand and customer focus that generates growth.
Increased marketing options combined with customers’ willingness to ‘switch off’ creates greater challenges with regard to channel allocation. Using a bottom-up approach based on deep analytics and a clear understanding of customer behavior allows you to build an effective marketing plan using analytics to refine the program in flight. The result is an investment that can be tied directly to growth.
We work with you to create messaging that is built on a pragmatic combination of analytics, best practices, and a test-and-learn approach so that the right customers get the right messages that drive the right actions.
Building a sustainable demand generation engine requires multiple tools to be successful – customer insights, data analytics, CRM integration, marketing automation, and organizational infrastructure. We work with your team to outline the critical pieces necessary to build the required lead volume.