- CEO and Board of Directors wanted to increase revenue growth and geographic presence of locations.
- Served as interim Chief Marketing Officer managing $20M+ marketing budget.
- Developed Denovo strategy to expand presence into new markets, including site selection algorithms based on patient segmentation.
- Oversaw development and deployment of new brand identity for multi-state expansion.
- Rollout of CRM and self-appointment booking to increase foot traffic.
- Developed retail marketing strategy to drive incremental volume for low performing locations.
- Double digit revenue growth and foot traffic.
- Denovo ramp rates that exceeded initial model expectations.
- Significant reduction in marketing spend while increasing performance.